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Details
Date: Tuesday, June 30, 2026
Time: 6:00 PM - 8:00 PM ET
Location: Avalara, 512 South Mangum Street, Suite 100, Durham, NC 27701
Food & Drinks: Free wine, beer, and snacks will be provided
Talk
Solving Business Problems with SEO Knowledge
Every tool you buy is someone else's guess at what you need. Noah Learner stopped guessing and started building. Over the past year he's used his SEO domain expertise to ship tools that solve real business problems, including SEOLoop, a search revenue platform he built with AI and no dev team behind him.
In this talk, Noah will walk through the product thinking behind what he builds, the expensive mistakes you can skip, and how to spot the process in your own work that should be software. This isn't about the code. It's about recognizing that SEOs understand search data, user behavior, and content lifecycles better than anyone else in the building, and putting that knowledge to work.
Speaker
Noah Learner
Noah is the Director of Innovation at Sterling Sky and the Founder of The SEO Community, one of the most active communities of working SEO professionals with over 5,000 members. He builds the SEO tools and automations that power Sterling Sky's agency operations, including data pipelines, reporting systems, and SEOLoop. Noah is a frequent conference speaker, having presented at MozCon, SEO Week, BrightonSEO, Tech SEO Connect, and SearchLove.
Venue
Avalara Durham Office
We're at a new venue this month. Avalara recently made its Durham office its corporate headquarters, and the space overlooks Durham Bulls Athletic Park. The presentation happens in the bleacher seating area, and beer and wine will be served from Avalara's tiki bar.
There's a Durham Bulls home game the same evening too. The Bulls take on the Gwinnett Stripers with first pitch at 6:45 PM, so the ballpark will be lit up right outside the windows all night. Want to catch the game after we wrap? Grab tickets here.
A few things to know for this venue:
All attendees will need to sign a visitor confidentiality agreement at the registration table in the lobby upon arrival.
The main building doors lock at 6:00 PM, so a volunteer will be stationed in the lobby to let latecomers in.
Parking: East Deck and Justice Deck are the closest parking decks. Evening parking is paid, and the Bulls game may affect availability, so plan ahead.
Thank you to the team at Avalara and to Brian Crouch for hosting us in their incredible space.
Schedule
6:00pm - Doors open, drinks, mingling, networking
6:30pm - Presentation, q&a
7:15pm - Drinks, mingling, networking, Durham Bulls game viewing
8:00pm - Doors close
About the Triangle SEO Meetup
The Triangle SEO Meetup is a free monthly meetup for SEO professionals and marketers in the Durham, Chapel Hill, Raleigh, and greater Triangle area of North Carolina. We alternate between casual community hangs and speaker-led presentations.
Learn more about us, find out our upcoming events, and signup for our email list on our website triangleseomeetup.com.