The Dormant URL Crawl Loop: A Programmatic SEO Framework for Scaling Sites with Millions of Pages - Shawn Huber Presenting

Our August speaker took a legal data platform from roughly 30,000 to nearly 4 million monthly organic clicks, and the mechanism behind it started with a simple observation: when a dormant, unindexed page suddenly gets a spike in human traffic, Googlebot follows within 24 to 48 hours to recrawl it.

Shawn Huber is coming to Raleigh on Monday, August 17 to break down exactly how to use that.

Date: Monday, August 17, 2026

Time: 6:00 PM - 8:00 PM ET

Location: FM:Systems Office, 1101 E Whitaker Mill Rd Suite 220, Raleigh, NC 27604

Food & Drinks: Provided

That traffic-spike recrawl is a predictable, exploitable signal. Shawn built a framework around it: detect these crawl windows as they open, then inject internal links while Googlebot is paying attention, routing crawl attention toward the orphaned, deep-tail inventory that would otherwise never get discovered.

Every large programmatic site hits the same wall eventually. Legal, real estate, e-commerce, job boards, travel. Millions of deep-tail pages and no realistic way to link them all into relevance by hand. If your site has more pages than internal links, this framework was built for exactly that problem.

Shawn Huber has spent nearly two decades in technical SEO, driving organic growth for brands like T-Mobile, Alaska Airlines, and Trellis Law. He was a founding member of T-Mobile's in-house SEO program, where his findings were significant enough that the company built a dedicated team around them. Shawn now leads technical SEO strategy at Lastmile Retail and speaks regularly at industry events including BrightonSEO and Advanced Search.

We'll be gathering at the FM:Systems (now part of Johnson Controls) office at Raleigh Iron Works, 1101 E Whitaker Mill Rd Suite 220, Raleigh, NC 27604.

The office is located on the second story of the building, stairs and an elevator are available to reach the second story.

Quick first person video walkthrough of how to get up to the second story and to the entrance of the office:

https://www.youtube.com/shorts/i6VHRPiwwPg

Parking at Raleigh Iron Works is free and can be found on-street surrounding the building, in a nearby parking deck (behind the Ponysaurus brewery), or in the handful of adjacent parking lots.

Thank you to the team at Johnson Controls (formerly FM:Systems) and to Brian McDonald for graciously hosting us in their beautiful office.

6:00pm - Doors open, drinks, mingling, networking

6:30pm - Presentation, Q&A

7:15pm - Drinks, mingling, networking

8:00pm - Doors close